A PAGE FROM MY SALES DIARY - Subin James
My journey in selling HM INDIGO has been a great learning experience, not
only it has helped me identifying the sales person in me, but also helped me to
grow as an individual. Over these months, I’ve realised that a sales person is
the first identity and the face of the company for a client, so striving to be
a successful sales person has made me learn many new things. And each and every
day so far has been a new learning experience.
The most interesting part of the trade is that; we get
to meet different types of individuals. Ranging from clients who know exactly
what they want, to clients who are not sure if this is what they want. Some
clients who are particular about each and every specification, to those who are
not so specific. Clients who are unable to make a decision, to clients who make
decisions on the spot
Here is a one my real life experience, which is eye
opener in my Journey:
“5-year kid made a decision in 10 minute”, surprised!
Yes, friends a 5-year
kid was a decision facilitator in 80 lakhs deal between us and client, this is
not a Fiction it’s my real life experience which was an eye opener to me in my
sales journey and my client to make decision. And narration goes this way.
A Client who
visited the Site couple of times, and he remained silent till he came with the
Family. He came along with his Father, Mother, Wife, baby girl and himself.
They first came to our marketing office as usual, we were reluctant in mind
though not in action to show the flat again as this was 3rd time,
however I took them for flat with same smiling face which they were interested
in as this is my job for my bread and butter. As soon as we entered, the kid
started running inside the flat, allocating room to her Grandparents, parents
and herself, she started planning her room design for her toys, her dining area
and her wardrobe. I was surprised and her parents too, that how can a small
girl own a home so much that she would like to live in. they were happy that
first time their daughter opened up so much about home and the way she expressed
her feeling was more impressive.
This is when my
most memorable moment of sales journey took over my mind, Immediate next moment
her father got cheque from his car and signed for booking. All he said was “I
wanted a home for my future and my daughter is my future”.
We may think an earner is a decision maker in our business of
course yes but a happiness giver can also be. It might be parents, wife or
kids. When we interact, it’s not just the word we say matters it’s also the
experience through us to customers
Every client is different and unique, and this is
where the role of a sales person comes into play.
Handling clients of different age groups and
completely different perspective in life, has given me a whole new outlook.
From my experience at HM Indigo, it is important for a
sales person to first listen and understand the client’s needs and
requirements. Once we understand exact expectation of the client, it is easier to assess
which is the best Apartment and from which block to suggest to them.
So with the confidence which we talk to our clients
about the project and our effort in clearing their doubts and answering their
questions with utmost sincerity is what helps the client to make decisions.
Convincing the client that I am trying to help them out and that I am thinking
from their perspective, has always gone a long way in gaining their confidence,
which in turn helps them take a positive decision on buying or investing in our
property.
Once the client has visited the site, and has got to
know about the project and its cost factors, the next step is the follow-up.
Following up a client is one more major step in the selling process. But, from
the feedbacks I have received from my clients, I feel moderation is the key
here. Most clients are busy with their work life, and continuous calls from a
sales people sometimes put them off. Here again understanding what client
expects – if he is fine with being called often, or he just needs time to make a decision – is very
essential.
That said, selling at HM Indigo has not always been a
bed full of roses. There have been some very tough clients and situations that
had to be handled. In these type of situations, understanding why the client is
being tough and what exactly he requires, and handling it with a bit of
patience has helped me overcome some difficult encounters.
I’d like to conclude with a quote that motivates me to
do my best: “If you are not
taking care of your customer, your competitor will...!”
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