An Innovative Experential Marketing - Gastrolab

THE BOX OF READINESS WITH INSTANT GRATIFICATION.

The campaign revolves around “READY”, it is to promote Ready to Move in Homes.

Keeping in mind “Ready Product” we were successful in creating the Gastro Delight moment for the people. The concept was to create an instant gratification or realisation for the people, hence the visitors had a live experience aspect of the Readiness of the product. We are able to capture the surprised and positive reactions of the people. The campaign received very good response and reviews from all the corporate and apartment activity. Finally, the box of readiness with instant gratification made a difference in BTL Activity




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